DOUGLAS J ADVANCED ACADEMY
SPECIALIZES IN IMAGE CUSTOMIZATION
ANN ARBOR-----There is much more
to a great look than just a great haircut and students
at the Douglas J Advanced Academy are experts in
the art of “image customization,” TJ
Weaver, Co-Owner and Vice President of Education
for the Douglas J Company, said today. “Image
customization is the foundation of our curriculum.
It is the combined use of technical, creative and
guest care expertise to develop a personalized image
for every guest,” Weaver explained.
The newly-licensed cosmetology professionals who
enter the Advanced Academy program, which takes
place at the Douglas J eXchange Salon, 500 E. Liberty,
Ann Arbor, learn the skill necessary to consult
with a guest beyond the desired haircut or color.
“They learn to analyze many other important
factors, such as those relating to guest’s
face shape, body type, fashion preference and lifestyle,”
Weaver said. “The result is that each guest
learns what unique look is just right for them,”
he added.
Weaver, who is the lead educator at the Advanced
Academy, said the professionals enrolled in the
program must be graduates of Aveda Institute training
programs. Douglas J Aveda Institutes are located
in Ann Arbor, East Lansing and Grand Rapids. “The
Advanced Academy program is the equivalent of a
master’s degree program for cosmetologists,”
Weaver said. “The skills they learn in this
program are designed to ensure success in a high-end
salon environment.”
Weaver also said the image customization curriculum
was inspired by Vivienne Mackinder, a respected
international leader and innovator in hairdressing.
Weaver also has the kind of credentials that will
impress both Advanced Academy students and guests.
He has won many awards for his technical talent;
worked with heavy-hitters like Vidal Sassoon in
London and California, Stephen Way in London and
Tony and Guy in London; and been published in salon
trade magazines.
The Advanced Academy program lasts 12 weeks and
the hours are 9 a.m. to 6 p.m. Monday through Friday.
The next class begins July 27. For more information
about the Advanced Academy, please call 877.334.8657.
